MINI Brand Culture Exhbition

 

MINI held its 2022 Brand Culture Exhibition in Shanghai to celebrate 63 years of iconic collections and even more excitingly, the unveiling of the MINI Concept Aceman concept car.

The category is: Exploring the past, present and future of MINI — We’re electrified to have been onboard for the art direction for the exhibition’s time travel-coded, neon-filled stages alongside the folks over at Moving Apes who animated our designs and concepts to life.

 
 

Styleframes

 

The Peeps Behind

Client MINI
Agency Auditoire
Production Studio Moving Apes
Executive Producer Vera

Creative Director Rong

Storyboard Rong
Styleframes Rong + Matthew + Elaine + Soon + Jayson

 

Art Direction by Two People Studio

2022