Upsize Your Life

AIA

In a perfect world, you have a shapeshifting umbrella that shields you from it all. Be it light drizzles, thunderstorms, or even hurricanes, you're all covered.

Fortunately in the world of AIA, you get to upgrade your insurance coverage to suit your ever-changing needs too.

Here's a spot we crafted for AIA Malaysia, alongside the awesome folks at Leo Burnett & Jim & Joe Productions Sdn Bhd.

Character Design

The brief was to create a male character and his family members that, as a whole, has the typical appearance and warmth of a Malaysian family.

Because the core of the story revolves around the different life stages experienced by the male character, we gave the character 3 looks to show his growth:
Stage 01 - Adolescence
Stage 02 - Adulthood
Stage 03 - Midlife

Styleframes

The Peeps Behind

Client
AIA Malaysia

Agency
Leo Burnett

Producer
Joey from Jim & Joe

Illustration & Animation
Rong
Wendy